KIDS TRAIL - BRANDING

The client

Kids Trail is child daycare based in Pune, India.

The owner who has vast experience in child psychology wanted to open her own daycare center for upper middle class parents who wanted to avoid home based daycares.

Scope of work

Logo design and branding, print collaterals for circulations, digital marketing posts design

Challenge

To create identity and marketing material which will appeal to their target customers. It had to be done which will stand above home based day cares but shouldn’t compete with nationwide or biggest players in the market.

Solutions

We created identity and brand messaging which will resonate with their target customers and derived the designs based on same.